{"id":8319,"date":"2021-06-10T14:27:58","date_gmt":"2021-06-10T12:27:58","guid":{"rendered":"https:\/\/sotogrande.com\/?p=17665"},"modified":"2024-03-01T11:18:35","modified_gmt":"2024-03-01T10:18:35","slug":"the-luxury-hotel-brand-so-arrives-in-southern-spain-with-its-avant-garde-and-rebellious-style","status":"publish","type":"post","link":"https:\/\/sotogrande.com\/fr\/news\/the-luxury-hotel-brand-so-arrives-in-southern-spain-with-its-avant-garde-and-rebellious-style\/","title":{"rendered":"La marque d'h\u00f4tels de luxe SO\/ arrive dans le sud de l'Espagne avec son style avant-gardiste et rebelle."},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

La marque de luxe SO\/ Hotels & Resorts, qui fait partie du groupe Accor, fait son entr\u00e9e sur le march\u00e9 espagnol cet \u00e9t\u00e9, avec l'ouverture de SO\/ Sotogrande, son tout premier complexe h\u00f4telier en Europe. SO\/ Hotels & Resorts est d\u00e9j\u00e0 pr\u00e9sent avec des h\u00f4tels urbains uniques en Tha\u00eflande, \u00e0 Singapour, en Nouvelle-Z\u00e9lande, en Allemagne, en Autriche, en Russie et \u00e0 Cuba.<\/p>\n

Chaque h\u00f4tel SO\/ partage la philosophie caract\u00e9ristique de la marque, \u00e0 savoir une hospitalit\u00e9 de luxe contemporaine et avant-gardiste. Epitomisant un luxe non conventionnel, rebelle et ludique, SO\/ allie la personnalit\u00e9 vibrante et innovante d'un h\u00f4tel design au positionnement distinctif d'une marque ax\u00e9e sur la mode et l'art de vivre.<\/p>\n

SO\/ Hotels and Resorts apporte son interpr\u00e9tation inventive et raffin\u00e9e du luxe \u00e0 Sotogrande, l'une des zones les plus exclusives de la Costa del Sol en Andalousie. Cet emplacement unique et exceptionnel donne le ton \u00e0 l'arriv\u00e9e prestigieuse de la marque en Espagne.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Ouvert cet \u00e9t\u00e9, le SO\/ Sotogrande propose une exp\u00e9rience immersive, comprenant une offre gastronomique unique, des installations de bien-\u00eatre d\u00e9di\u00e9es \u00e0 la sant\u00e9 et \u00e0 la relaxation, et des vues impressionnantes sur Sotogrande et la M\u00e9diterran\u00e9e. Parmi les installations et les services de remise en forme, les clients peuvent s'attendre \u00e0 trouver une salle de sport ainsi qu'une gamme d'exp\u00e9riences de bien-\u00eatre d\u00e9di\u00e9es \u00e0 l'harmonisation du corps et de l'esprit.<\/p>\n

La r\u00e9gion de Sotogrande est r\u00e9put\u00e9e pour ses sports et ses loisirs. On y trouve 9 terrains de golf, un Polo Club, des courts de tennis et de padel, des sports nautiques, du kayak local au kitesurf de Tarifa, ainsi que le charme des \"villages blancs\" andalous classiques des environs et l'attrait de la cosmopolite Marbella, \u00e0 seulement une demi-heure de route.<\/p>\n

Une autre caract\u00e9ristique de SO\/ est sa collaboration avec le monde de la mode, refl\u00e9tant dans chacun de ses h\u00f4tels un style unique. Ils ont collabor\u00e9 avec Kenzo Takada \u00e0 SO\/ Mauritius, Christian Lacroix \u00e0 SO\/ Bangkok, Karl Lagerfeld \u00e0 SO\/ Singapour, Viktor&Rolf \u00e0 SO\/Berlin, entre autres.
Pour ce projet, ils ont fait appel \u00e0 Dolores Cort\u00e9s, cr\u00e9atrice de mode espagnole. Dolores Cort\u00e9s a \u00e9t\u00e9 l'une des pionni\u00e8res de l'introduction des imprim\u00e9s dans le monde du maillot de bain et repr\u00e9sente parfaitement l'atmosph\u00e8re locale que SO\/ Sotogrande souhaite refl\u00e9ter.<\/p>\n

\"SO\/ repr\u00e9sente le luxe avec un facteur \"non conventionnel\". Avec son attitude rebelle et non-conformiste, SO\/ d\u00e9passe les attentes des voyageurs qui cherchent \u00e0 \u00eatre surpris et impressionn\u00e9s.<\/em><\/p>\n

L'Espagne manquait \u00e0 notre portefeuille, c'est un pays que nous avons toujours voulu explorer et qui correspond \u00e0 notre \u00e9nergie, c'est pourquoi nous sommes particuli\u00e8rement heureux d'\u00eatre ici. Nous sommes toujours \u00e0 la recherche de destinations qui amplifient notre style unique et notre ADN ; et avec l'ouverture cet \u00e9t\u00e9 de Sotogrande, nous avons trouv\u00e9 exactement cela, une r\u00e9f\u00e9rence internationale pour le luxe et le bien-\u00eatre qui, avec la touche de la marque, refl\u00e9tera parfaitement les valeurs de SO\/ \"<\/em>Jo\u00e3o Rocco, vice-pr\u00e9sident de la gestion des marques de luxe, SO\/ Hotels & Resorts.<\/p>\n

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SO\/ SOTOGRANDE, UN \"CORTIJO R\u00c9VOLUTIONN\u00c9\", BIEN PLUS QU'UNE STATION BALN\u00c9AIRE <\/h2>\n

SO\/ Sotogrande \u00e9tonnera par son concept unique de \"Cortijo r\u00e9volutionn\u00e9\". L'h\u00f4tel conserve l'essence et le style local de l'h\u00e9ritage andalou de la propri\u00e9t\u00e9, sans perdre la sophistication contemporaine de la marque SO\/, avec ses exp\u00e9riences gastronomiques et de bien-\u00eatre captivantes. Avec des vues panoramiques sur Sotogrande, ce nouvel h\u00f4tel de style de vie disposera de 152 chambres, dont 36 suites, \u00e9tablissant de nouvelles normes dans l'industrie de l'h\u00f4tellerie de luxe 5 \u00e9toiles.<\/p>\n

Sotogrande est facilement accessible, \u00e0 90 minutes de la gare ferroviaire \u00e0 grande vitesse AVE de Malaga et \u00e0 proximit\u00e9 des a\u00e9roports internationaux de Gibraltar, Jerez et Malaga. Marbella et Puerto Ban\u00fas sont \u00e0 une demi-heure de route.
SO\/ Sotogrande est un nouvel ajout passionnant au portefeuille de SO\/ Hotels & Resorts, qui comprend \u00e9galement SO\/ Paseo del Prado, La Habana, SO\/ Mauritius, SO\/ Berlin Das Stue, SO\/ Vienna, et SO\/ St.<\/p>\n

Chaque adresse SO\/ est un chef-d'\u0153uvre avant-gardiste et sophistiqu\u00e9, dot\u00e9 d'une personnalit\u00e9 et d'un style uniques, chacun \u00e9tant le fruit d'une vision cr\u00e9ative mise en \u0153uvre par des designers de renom.
Avec un plan ambitieux d'expansion de sa pr\u00e9sence mondiale dans les ann\u00e9es \u00e0 venir, SO\/ pr\u00e9voit d'ouvrir de nouveaux h\u00f4tels \u00e0 Kuala Lumpur, Koh Samui, Duba\u00ef, Paris, Melbourne et Los Cabos, au Mexique.<\/p>\n

\u00c0 propos de SO\/ Hotels & Resorts <\/h2>\n

SO\/ Hotels & Resorts est tellement vivant, expressif et plein d'\u00e9nergie locale que m\u00eame les voyageurs les plus aventureux seront fascin\u00e9s. Acteur dynamique de la sc\u00e8ne h\u00f4teli\u00e8re mondiale, la marque SO\/ surprend par son interpr\u00e9tation ludique et r\u00e9solument rebelle du luxe : design avant-gardiste, passion pour la mode, rythmes modernes, service \"Just Say SO\" et bars et \u00e9v\u00e9nements anim\u00e9s. Les h\u00f4tels SO\/ sont des lieux \u00e0 voir et \u00e0 \u00eatre vus, \u00e9merveillant les visiteurs avec des exp\u00e9riences sociales modernes et agr\u00e9ables qui capturent la vivacit\u00e9 et l'atmosph\u00e8re de chaque lieu. SO\/ Hotels & Resorts fait partie d'Accor, le premier groupe h\u00f4telier mondial qui propose des exp\u00e9riences uniques dans 5 000 h\u00f4tels et r\u00e9sidences r\u00e9partis dans 110 pays.<\/p>\n

A propos de Accor <\/h2>\n

Accor est un groupe h\u00f4telier de premier plan qui propose des exp\u00e9riences uniques dans plus de 5 000 h\u00f4tels, centres de vill\u00e9giature et r\u00e9sidences dans 110 destinations. Avec un portefeuille de marques in\u00e9gal\u00e9, du luxe \u00e0 l'\u00e9conomique, Accor apporte son savoir-faire au secteur de l'h\u00f4tellerie depuis plus de 50 ans. Au-del\u00e0 de l'h\u00e9bergement, Accor propose de nouvelles fa\u00e7ons de vivre, de travailler et de se divertir avec des marques de restauration, de vie nocturne, de bien-\u00eatre et de co-working. Les clients ont acc\u00e8s \u00e0 l'un des programmes de fid\u00e9lisation h\u00f4teli\u00e8re les plus attrayants au monde. Dans le contexte actuel des soins de sant\u00e9, afin de garantir aux clients le plus haut niveau de s\u00e9curit\u00e9, Accor concentre son activit\u00e9 sur l'offre de s\u00e9jours flexibles, en \u00e9largissant sa politique d'annulation. Le groupe a cr\u00e9\u00e9, en collaboration avec le Bureau Veritas, le label ALLSAFE, selon lequel les h\u00f4tels obtiendront une certification en appliquant de nouveaux protocoles d'hygi\u00e8ne et de sant\u00e9, \u00e0 la suite d'un audit r\u00e9alis\u00e9 par des professionnels externes. Dans cette optique, Accor a sign\u00e9 un partenariat strat\u00e9gique innovant avec AXA, leader mondial de l'assurance, afin de fournir une assistance m\u00e9dicale aux clients des 5 000 h\u00f4tels Accor dans le monde. Accor est profond\u00e9ment engag\u00e9 dans la cr\u00e9ation de valeur durable et joue un r\u00f4le actif dans la r\u00e9tribution de la plan\u00e8te et de la communaut\u00e9 \u00e0 travers son programme Planet 21 - Acting Here et le Fonds de dotation Accor Solidarity, qui permet \u00e0 des groupes d\u00e9favoris\u00e9s d'acc\u00e9der \u00e0 l'emploi par le biais de la formation professionnelle. Accor SA est cot\u00e9e sur le march\u00e9 Euronext Paris (code ISIN : FR0000120404) et sur le march\u00e9 OTC (Ticker : ACRFY) aux Etats-Unis. Pour plus d'informations, visitez group.accor.com suivez Accor sur Twitter, Facebook, LinkedIn et Instagram.<\/p>","protected":false},"excerpt":{"rendered":"

The luxury brand SO\/ Hotels & Resorts, part of the Accor group, enters the Spanish market this summer, with the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[72,66],"tags":[],"class_list":["post-8319","post","type-post","status-publish","format-standard","hentry","category-articles","category-news"],"acf":[],"yoast_head":"\nThe luxury hotel brand SO\/ arrives in southern Spain with its avant-garde and rebellious style - 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