{"id":8319,"date":"2021-06-10T14:27:58","date_gmt":"2021-06-10T12:27:58","guid":{"rendered":"https:\/\/sotogrande.com\/?p=17665"},"modified":"2024-03-01T11:18:35","modified_gmt":"2024-03-01T10:18:35","slug":"the-luxury-hotel-brand-so-arrives-in-southern-spain-with-its-avant-garde-and-rebellious-style","status":"publish","type":"post","link":"https:\/\/sotogrande.com\/es\/news\/the-luxury-hotel-brand-so-arrives-in-southern-spain-with-its-avant-garde-and-rebellious-style\/","title":{"rendered":"La marca de hoteles de lujo SO\/ llega al sur de Espa\u00f1a con su estilo vanguardista y rebelde"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

La marca de lujo SO\/ Hotels & Resorts, perteneciente al grupo Accor, entra en el mercado espa\u00f1ol este verano, con la apertura de SO\/ Sotogrande, su primer resort en Europa. SO\/ Hotels & Resorts ya est\u00e1 presente con hoteles urbanos \u00fanicos en Tailandia, Singapur, Nueva Zelanda, Alemania, Austria, Rusia y Cuba.<\/p>\n

Todos los hoteles SO\/ comparten la filosof\u00eda caracter\u00edstica de la marca de una hospitalidad de lujo contempor\u00e1nea y vanguardista. Ep\u00edtome de un lujo poco convencional, rebelde y l\u00fadico, SO\/ a\u00fana la personalidad vibrante e innovadora de un hotel de dise\u00f1o con el posicionamiento distintivo de una marca de moda y estilo de vida.<\/p>\n

SO\/ Hotels and Resorts lleva su inventiva y refinada interpretaci\u00f3n del lujo a Sotogrande, una de las zonas m\u00e1s exclusivas de la Costa del Sol andaluza. Esta ubicaci\u00f3n \u00fanica y excepcional marca el tono de la prestigiosa llegada de la marca a Espa\u00f1a.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Inaugurado este verano, SO\/ Sotogrande ofrece una experiencia envolvente, que abarca una oferta gastron\u00f3mica \u00fanica, instalaciones de bienestar dedicadas a la salud y la relajaci\u00f3n, e impresionantes vistas de Sotogrande y el Mediterr\u00e1neo. Entre las instalaciones y servicios, los hu\u00e9spedes podr\u00e1n disfrutar de un gimnasio, as\u00ed como de una serie de experiencias de bienestar dedicadas a armonizar cuerpo y alma.<\/p>\n

La deseable zona de Sotogrande es famosa por sus deportes y ocio. Hay 9 campos de golf, un club de polo, pistas de tenis y padel, deportes acu\u00e1ticos desde kayak hasta kitesurf en Tarifa, as\u00ed como el encanto de los cl\u00e1sicos pueblos blancos andaluces y el encanto de la cosmopolita Marbella, a s\u00f3lo media hora de distancia.<\/p>\n

Otra caracter\u00edstica de SO\/ son sus colaboraciones con el mundo de la moda, reflejando en cada uno de sus hoteles un estilo \u00fanico. Han colaborado con Kenzo Takada en SO\/ Mauritius, Christian Lacroix en SO\/ Bangkok, Karl Lagerfeld en SO\/ Singapore, Viktor&Rolf en SO\/Berlin, entre otros.
Para este proyecto han contado con Dolores Cort\u00e9s, dise\u00f1adora de moda espa\u00f1ola. Dolores Cort\u00e9s fue una de las pioneras en introducir los estampados en el mundo del ba\u00f1ador y representa a la perfecci\u00f3n el ambiente local que SO\/ Sotogrande quiere reflejar.<\/p>\n

\"SO\/ representa el lujo con un factor \"poco convencional\". Con su actitud rebelde e inconformista, SO\/ supera las expectativas de los viajeros que buscan ser sorprendidos e impresionados.<\/em><\/p>\n

Faltaba Espa\u00f1a en nuestra cartera, un pa\u00eds que siempre hemos querido explorar y que encaja con nuestra energ\u00eda, as\u00ed que estamos especialmente emocionados de estar aqu\u00ed. Siempre buscamos destinos que amplifiquen nuestro estilo y ADN \u00fanicos; y con la apertura este verano en Sotogrande, hemos encontrado exactamente eso, una referencia internacional de lujo y bienestar que con el twist de la marca reflejar\u00e1 a la perfecci\u00f3n los valores de SO\/\".<\/em>comenta Jo\u00e3o Rocco, Vicepresidente de Gesti\u00f3n de Marcas de Lujo de SO\/ Hotels & Resorts.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

SO\/ SOTOGRANDE, UN 'CORTIJO REVOLUCIONADO', MUCHO M\u00c1S QUE UN RESORT <\/h2>\n

SO\/ Sotogrande sorprender\u00e1 con su concepto \u00fanico de \"Cortijo Revolucionado\". El hotel conserva la esencia y el estilo local de la herencia andaluza de la propiedad, sin perder la sofisticaci\u00f3n contempor\u00e1nea de la marca SO\/, con sus cautivadoras experiencias gastron\u00f3micas y de bienestar para hu\u00e9spedes. Con vistas panor\u00e1micas de Sotogrande, este nuevo hotel de estilo de vida contar\u00e1 con 152 habitaciones, 36 de las cuales son suites, estableciendo nuevos est\u00e1ndares en la industria hotelera de lujo de 5 estrellas.<\/p>\n

Sotogrande es f\u00e1cilmente accesible, a 90 minutos de la estaci\u00f3n del AVE de M\u00e1laga y cerca de los aeropuertos internacionales de Gibraltar, Jerez y M\u00e1laga. Marbella y Puerto Ban\u00fas est\u00e1n a media hora en coche.
SO\/ Sotogrande es una nueva y emocionante incorporaci\u00f3n a la cartera de SO\/ Hotels & Resorts, que tambi\u00e9n incluye SO\/ Paseo del Prado, La Habana, SO\/ Mauricio, SO\/ Berlin Das Stue, SO\/ Viena y SO\/ San Petersburgo.<\/p>\n

Cada direcci\u00f3n SO\/ es una obra maestra vanguardista y sofisticada con su propia personalidad y estilo \u00fanicos, cada una de ellas una visi\u00f3n creativa a la que han dado vida dise\u00f1adores de renombre.
Con un ambicioso plan para ampliar su presencia mundial en los pr\u00f3ximos a\u00f1os, SO\/ tiene previsto abrir nuevos hoteles en Kuala Lumpur, Koh Samui, Dubai, Par\u00eds, Melbourne y Los Cabos (M\u00e9xico).<\/p>\n

Acerca de SO\/ Hotels & Resorts <\/h2>\n

SO\/ Hotels & Resorts es tan vivo, expresivo y lleno de energ\u00eda local que hasta los viajeros m\u00e1s aventureros quedar\u00e1n fascinados. Como actor din\u00e1mico en la escena hotelera mundial, la marca SO\/ sorprende con una interpretaci\u00f3n l\u00fadica y claramente rebelde del lujo, que incluye dise\u00f1o de vanguardia, pasi\u00f3n por la moda, ritmos modernos, servicio \"Just Say SO\" y animados bares y eventos. Los hoteles SO\/ son lugares para ver y ser visto, maravillando a los visitantes con experiencias sociales modernas y agradables que captan la vivacidad y el ambiente de cada lugar. SO\/ Hotels & Resorts forma parte de Accor, el grupo hotelero l\u00edder mundial que ofrece experiencias \u00fanicas en 5000 hoteles y residencias de 110 pa\u00edses.<\/p>\n

Acerca de Accor <\/h2>\n

Accor es un grupo hotelero l\u00edder mundial que ofrece experiencias \u00fanicas en m\u00e1s de 5.000 hoteles, resorts y residencias en 110 destinos. Con una cartera inigualable de marcas, desde las m\u00e1s lujosas a las m\u00e1s econ\u00f3micas, Accor lleva m\u00e1s de 50 a\u00f1os aportando su saber hacer en el sector de la hosteler\u00eda. M\u00e1s all\u00e1 del alojamiento, Accor ofrece nuevas formas de vivir, trabajar y divertirse con marcas de restauraci\u00f3n, vida nocturna, bienestar y co-working. Los clientes tienen acceso a uno de los programas de fidelizaci\u00f3n hotelera m\u00e1s atractivos del mundo. En el contexto sanitario actual, para garantizar a los clientes el m\u00e1ximo nivel de seguridad, Accor centra su actividad en ofrecer estancias flexibles, ampliando su pol\u00edtica de cancelaci\u00f3n. El grupo ha creado, junto con Bureau Veritas, la etiqueta ALLSAFE, seg\u00fan la cual los hoteles obtendr\u00e1n una certificaci\u00f3n aplicando nuevos protocolos de higiene y salud, tras una auditor\u00eda realizada por profesionales externos. En esta l\u00ednea, Accor ha firmado una innovadora alianza estrat\u00e9gica con AXA, l\u00edder mundial en seguros, para ofrecer asistencia m\u00e9dica a los hu\u00e9spedes de los 5000 hoteles Accor en todo el mundo. Accor est\u00e1 profundamente comprometida con la creaci\u00f3n de valor sostenible y desempe\u00f1a un papel activo en la retribuci\u00f3n al planeta y a la comunidad a trav\u00e9s de su programa Planet 21 - Acting Here y el Accor Solidarity Endowment Fund, que proporciona a grupos desfavorecidos acceso al empleo a trav\u00e9s de la formaci\u00f3n profesional. Accor SA cotiza en la bolsa Euronext de Par\u00eds (c\u00f3digo ISIN: FR0000120404) y en el mercado OTC (Ticker: ACRFY) de Estados Unidos. Para m\u00e1s informaci\u00f3n, visite group.accor.com siga a Accor en Twitter, Facebook, LinkedIn e Instagram.<\/p>","protected":false},"excerpt":{"rendered":"

The luxury brand SO\/ Hotels & Resorts, part of the Accor group, enters the Spanish market this summer, with the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[72,66],"tags":[],"class_list":["post-8319","post","type-post","status-publish","format-standard","hentry","category-articles","category-news"],"acf":[],"yoast_head":"\nThe luxury hotel brand SO\/ arrives in southern Spain with its avant-garde and rebellious style - 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